Onward NRV Judges at Floyd C4 Small Business Program

Onward NRV’s Senior Director of Business Engagement Samantha Livesay recently represented the organization as a judge for the Floyd C4: Creators, Coaches, Curriculum, and Challenge Series. This program, which is celebrating its tenth year, provides an invaluable opportunity for aspiring entrepreneurs to dive deep into the essential components of starting and running a successful business. Samantha helped evaluate participants’ final pitches—each competing for a chance to win up to $5,000 to help fuel their business ambitions.

The Floyd C4 Series offers free weekly sessions to Floyd County businesses that explore topics like business idea generation, planning, marketing (including SEO and social media), financing, and business pitching. Local business owners also share their stories, providing participants with insights from real-life experiences. These hands-on, interactive sessions are designed to give participants practical tools and guidance as they build their entrepreneurial dreams.

At Onward NRV, we’re proud to support initiatives like Floyd C4 that strengthen the entrepreneurial community and drive economic growth across our region. Congratulations to all the participants who completed the series!

Read the Floyd C4 press release here.

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.