April Tech Talent Digital Campaign Reaches 300,000+

In April, Onward NRV launched a digital marketing campaign to promote tech jobs in Virginia’s New River Valley. The goal was to highlight the emerging information technology industry in the NRV to individuals considering relocating to the region. The campaign targeted specific cities in the Southeast. This region is where recent graduates from NRV colleges and universities are more likely to be located, as per the 2024 DCI Talent Wars report, which indicates that individuals often prefer to stay within the same vicinity when seeking job changes.

The campaign generated the following results:

• Total Impressions: 426,639
• Total Reach: 335,675
• Total Engagement: 186,998
• Total Video Views: 270,636
• Total TheNRV.org/techjobs website visits: 1,825

The campaign emphasized the meaningful career opportunities within the vibrant tech community in the NRV. It ran across all of Virginia’s New River Valley social media platforms, including Facebook, Instagram, LinkedIn, X (formerly Twitter), and YouTube video ads. Onward NRV used the following videos “Tech in the NRV: Industry Hub”, “Tech Jobs: Work Hard. Play Hard.,” and the Virginia’s New River Valley Regional Video to promote the tech industry during this digital initiative.

Digital marketing campaigns are part of Onward NRV’s 5-year strategic plan to attract and retain world-class talent in Virginia’s New River Valley.

Watch Onward NRV’s videos here.

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.