In May, Onward NRV launched a digital marketing campaign to promote tech jobs in Virginia’s New River Valley. Designed to reach professionals seeking a better quality of life, the campaign spotlighted the region’s growing tech industry alongside its natural beauty and relaxed lifestyle.
### Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”
The campaign specifically targeted cities with a strong tech sector and generated the following results:
- Total Impressions: 163,521
- Total Reach: 143,067
- Total Engagement: 42,518
- Total Video Views: 69,640
- Total TheNRV.org/techjobs website visits: 1,362
Digital marketing campaigns are part of Onward NRV’s 5-year strategic plan to attract and retain world-class talent in Virginia’s New River Valley.
Watch Onward NRV’s videos here.Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.