Onward NRV recently promoted the livability of Virginia’s New River Valley through a digital marketing campaign during the month of June. The campaign was strategically focused on attracting professionals working in the biotechnology and life sciences industries to consider the NRV as a place to live, work, and build their careers.
The campaign highlighted the region’s high quality of life, strong innovation ecosystem, and unique blend of career opportunities and outdoor recreation. To showcase what makes the New River Valley a natural fit for professionals and their families, Onward NRV utilized several video assets, including the “Find Your Place in the NRV” video, “Live Like A Local in the NRV” video, the reel “A Natural Fit Outdoors”, and the webpage TheNRV.org/live-here.
Campaign Results:
The June campaign generated strong engagement and awareness among its target audience:
- Total Impressions: 453,002
- Total Reach: 306,181
- Total Engagements: 74,225
- Total Video Views: 406,227
- Total Website Visits: 3,816
The digital marketing campaign is part of Onward NRV’s ongoing 5-year strategic plan to attract and retain world-class talent in Virginia’s New River Valley.
The NRV offers a unique combination of career opportunities, vibrant communities, and easy access to outdoor recreation. With the Blue Ridge Mountains, the New River, the Appalachian Trail, Claytor Lake, and countless other natural attractions nearby, residents enjoy an exceptional quality of life that balances professional success with personal well-being.
Whether you’re seeking a rewarding career, a supportive community, or a place where adventure is always close by, the New River Valley is a place where you can find your place and live like a local.
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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small-town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”
Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world-class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.
