May 2024 Manufacturing Digital Marketing Campaign Reaches Over 178,000

In May, Onward NRV conducted a digital marketing campaign to highlight the manufacturing job opportunities in Virginia’s New River Valley. The primary goal was to inform potential candidates about the high-tech and continually advancing opportunities within the sector.

The campaign targeted adults, college students, and high school students within a 3-5 hour driving radius of the NRV. It employed paid advertising on Facebook and YouTube, promoting the manufacturing industry through videos like “MFG Jobs in the NRV: Find Your Career” and “MFG Jobs in the NRV: Making Ideas Reality”. Onward NRV also utilized a manufacturing carousel ad and TheNRV.org/MFG webpage.

The campaign generated the following results:

• Total Impressions: 291,638
• Total Reach: 178,603
• Total Engagement: 14.445
• Total Video Views: 231,525
• Total TheNRV.org/MFG website visits: 3,003

Digital marketing campaigns are part of Onward NRV’s 5-year strategic plan to attract and retain world-class talent in Virginia’s New River Valley.

Watch Onward NRV’s videos here.

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.