Onward NRV Promotes Region to 400,000 Professionals

Onward NRV recently promoted the livability of Virginia’s New River Valley through a digital marketing campaign from June 15th – July 15th. During the campaign, Onward NRV specifically marketed to areas where many students from Virginia Tech and Radford University move to after graduation.

The campaign’s message was about how you can easily find your place in Virginia’s New River Valley because it is a natural fit. It was directed toward professionals looking for a place to live that has a high quality of life that includes affordable living, safe neighborhoods, and access to arts and culture. Onward NRV utilized their newly released livability videos that showcase what a day looks like in the life of a professional in the NRV. They used the videos “Find Your Place in Virginia’s New River Valley”, “Live Like a Local in Virginia’s New River Valley”, “A Natural Fit” reel and “Discover the Ease” reel.

The results of the campaign are below:

• Total impressions: 455,181
• Total reach: 424,000
• Total Engagement: 377,532
• Total Video Views: 297,404
• Total Website Visits to TheNRV.org/live-here: 5,587

The digital marketing campaign is part of Onward NRV’s 5-year strategic plan to attract and retain world-class talent in Virginia’s New River Valley.

With opportunities to create, innovate, and experiment, you can find your purpose in Virginia’s New River Valley. With breathtaking views and easy access to the outdoors in the NRV, it’s the perfect place to recharge and relax. Explore why the NRV is a ‘natural fit’ here.

Watch Onward NRV’s “Find Your Place in Virginia’s New River Valley” video here.

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.