Manufacturing Jobs Campaign Reaches Nearly 300K People

In December 2022, Onward NRV promoted NRV manufacturing jobs through a month-long digital marketing campaign on the Virginia’s New River Valley social media pages and YouTube channel. The campaign reached 299,172 people over the course of the month.

The purpose of this digital marketing campaign was to increase awareness about manufacturing jobs and career pathways in the NRV to adults within a three-hour drive of the region. Onward NRV promoted the following videos during the campaign:

• “Manufacturing Industry in the NRV”
• “Manufacturing Jobs in the NRV: Making Ideas Reality”
• “Manufacturing Jobs in the NRV: Find Your Career”

The successful digital marketing campaign reached 299,172 people a total of 391,659 times. The people reached during the campaign:

• Viewed the manufacturing videos 175,362 times
• Engaged (clicked, liked, commented, or shared) with the posts and videos 117,681 times
• Visited TheNRV.org/MFG 1,059 times

This campaign is one of two planned digital marketing campaigns where Onward NRV will promote NRV manufacturing jobs during FY 2022-23. The next campaign will take place in Spring 2023.

Learn more about Onward NRV’s other digital marketing campaigns here.

Learn more about the manufacturing industry in the New River Valley here.

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.